"Where Are We Heading To?"

 Top 5 Companies which are using Digital Marketing Strategy 

Today, businesses worldwide spend a lot of time and money on digital advertising. Some of them fail in their marketing campaigns while others succeed, mostly because they continually re-evaluate their strategy. However, there is a lot of misinformation and poorly executed digital marketing strategies out there. It can be difficult, but not impossible, to execute a digital marketing strategy that connects with your customer, increases your brand awareness, and adds money to your bottom line.

Here we have listed the top 5 companies which have implemented dynamic digital marketing strategies and are doing great and have also added value to customers.

The companies listed below have used some of the most unique and captivating digital marketing strategies which we believe makes them get the high ROI and brand awareness.

So without further ado let's get started.

1. Airbnb

Airbnb is a marketplace to list, find, and book unique accommodations around the world for the short term. It depends on two components: hosts and travellers. In less than a decade since its launch, Airbnb marketing has taken over the travel and hospitality industry, becoming the third-largest online accommodation seller worldwide. AirBnB’s secret to success is staying personal and understanding its target audience, which helps them to build its loyal community.

Airbnb got major recognition through Google Ads, social media marketing and organizing contests. Using UGC in its content strategy has not only helped AirBnB drive engagement with its audience, but it has also helped to grow its Instagram community.

2. Durex

Talking about digital marketing and Durex doesn't pop up in your mind? That's impossible! Durex has managed with their slapstick humour and witty promotions on social media and has been a massive hit among consumers. 

Durex brand has carefully used the time-sensitive period for moment marketing and has also built responsive communicating to drive engagement and social media research.

3. Dominos

Dominos Pizza had to face a lot of downturns before it became a massive hit among the foodies. So what did Dominos do to be on the tip of the tongue of its consumers? 

Dominos started focusing on digital marketing. In the late 2000s, while other businesses were just considering digital marketing, Domino had already focused its attention on creating an app for iOS devices. It was a massive success.

In many ways, Domino’s adoption of digital marketing begins with this turn to consumer feedback. Participants were encouraged to submit ideas on a Facebook page. The ideas that garnered the most amount of attention were rewarded with a monetary prize and actually implemented with executive approval. They also began with mobile marketing. The most important thing they started working on was the customer’s opinion. It has become the first pizza company to have an online tracker and voice ordering app. Domino’s insisted that ordering is possible on every digital platform. 

4. Lego

Since its founding in 1932, LEGO has diversified into movies, video games, television shows, popular social media channels, and even major amusement parks. Much of this success is due to lego's digital marketing strategy which they emphasized.  It integrated customer experience which generated endless UGC (user-generated content) 

LEGO Life, a social network app aimed at children under 13, lets users share photos of what they made with LEGOs and leave comments on other people’s creations.  LEGO also has a sizeable adult consumer base who can join its LEGO Ideas online community and become part of its creative process. This community lets members share their LEGO creations’ images and offer proposals for new LEGO Ideas sets that members vote on for the company to produce. Social media is an integral part of the marketing strategy of Lego. They are using Facebook, YouTube, and Instagram to grow the customer base and engage followers. Lego has more than 13 million followers on Facebook and 5 million followers on Instagram.

5. Dove

A primary reason for the success and resonance of the Real Beauty message was its deep rooting in digital activation at a time before digital marketing was commonplace. Dove has very strategically used their campaigns very successfully which were run digitally. Dove originally built strong brand equity by repositioning around social and emotional benefits, capturing topical consumer concerns and executing on an integrated marketing approach with a distinguished digital strategy and content. Their campaigning strategy of challenging the beauty standards and normalizing every body and skin type garnered a lot of attention too, digitally.

Want your business to do great and to be the talk of the town but don't know how to and where to begin with? Start with a digital marketing strategy today for your business and see the difference in quite a short time. We at Haztech are here to help you and provide you all the solutions. 

Our goal is to provide your company with the best ROI. Haztech Innovations provides customized Digital Marketing Solutions to suit your business needs. Contact us and we will help your business grow.

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